Peter Nyrén will take on a new role to strengthen BBC Studios’ business in Sweden
BBC Studios Nordic Production announces the appointment of Peter Nyrén as Head of BBC Studios Nordic Productions Sweden. This follows BBC Studios’ recent acquisition of the award-winning pan-Scandinavian production company, STV, and its three existing bases in Denmark, Norway and Sweden.

Located in Stockholm, Peter Nyrén will focus on growing BBC Studios’ presence in Sweden, building on BBC Studios’ scripted and unscripted format catalogue and on original development.

Prior to joining BBC Studios, Peter Nyrén spent 14 years at SVT, most recently as Commissioning Editor for Entertainment, Lifestyle, Drama and Film. Among other roles, Peter has also worked at Jarowskij, as an Executive Producer for Spotify and is currently serving as Operational Manager for the prestigious Swedish TV Awards “Kristallen”.

“I am hugely excited to have the opportunity to join BBC Studios at such a pivotal time. I have always admired the brand and look forward to further build the production business in Sweden together with Mikael Hansson, Daniel Svarts and the entire Nordic team.” Says Peter Nyren.

Peter Nyrén will report to Daniel Svarts – Regional Managing Director for BBC Studios Nordic Productions.

“I’m delighted that Peter has accepted to join our team in Sweden. He is an extremely respected and experienced professional and I trust that he will grow our business in Sweden significantly over the next couple of years.” says Daniel Svarts.

To support the growth of BBC Studios Nordic Productions Sweden, Mikael Hansson – previously Head of Programmes – has been promoted to Head of Scripted BBC Studios Nordic Productions Sweden.

“Mikael Hansson has done an extraordinary job. He is behind our successful shows Klassen, Klassresan and our new teen drama VGS for SVT. He is a critically acclaimed director, and he has been a pioneer in developing the genre ‘Affordable Fiction'” says Daniel Svarts.

Peter Nyrén begins his new position on the 1st November 2023.


For more information, please contact:
Elisa Peacham
Publcist EMEA
BBC Studios

BBC Studios Nordic Productions produces local adaptations of the unscripted and scripted formats in the BBC Studios catalogue, in addition to developing original IP for a local and global audience. BBC Studios also distributes and produces STV formats outside of Scandinavia. This is one of BBC Studios growing international production networks with bases spanning 10 countries. Responsible for producing local adaptations of brands such as Dancing With The Stars, The Great Bake Off, Weakest Link, Luther, Doctor Foster and Ghosts, original productions include EMMY award-winning Life Below Zero for National Geographic, Murder Amongst the Mormons for Netflix, Space 22 for ABC, Breaking Point for RTL and Homegrown Tastes South Africa for BBC Lifestyle.

About BBC Studios
BBC Studios is a commercial subsidiary of the BBC Group with sales of £1.6bn (21/22). Able to take an idea seamlessly from thought to screen and beyond, the business is built on four pillars: a global Content Studio (producing, investing and distributing content globally); Channels & Streaming platforms in the UK and across the world; a Brands & Licensing operation which seeks to amplify the impact of IP; and the successful UK-based multi-channel network UKTV. Around 2,400 hours of award-winning British programmes are made by the business every year, with three-quarters of its revenues from non-BBC customers including Discovery, Apple and Netflix. Its content is internationally recognised across a broad range of genres and specialisms, with brands like Strictly Come Dancing/Dancing with the Stars, Top Gear, Prehistoric Planet, Bluey and Doctor Who. is BBC Studios’ global digital news platform, offering up-to-the-minute international news, in-depth analysis and features, including BBC Worklife

BBC Studios Nordic Productions A/S
BBC Studios Nordic Productions A/S